A GUIDE TO SEARCH ENGINE OPTIMISATION FOR HOLISTIC THERAPY BUSINESSES
WHAT IS SEARCH ENGINE OPTIMISATION (SEO)?Principally, search engine optimisation or SEO is a straightforward concept. You set up your website with specific keywords to make it more attractive to search engines like Google and Bing. These search engines reward your website with higher rankings and more people find your website and your holistic therapy business.
However, applying the tactics of search engine optimisation (SEO) does require a good understanding and can certainly feel overwhelming, particularly when your primary concern is providing holistic therapy and wellness services. |
Considering 90% of your customers will search the internet to find your products or services, it is essential your website includes the right SEO tactics to attract your ideal customer.
Don't worry if this all sounds waay out of your comfort zone! When building your website, I work with you to achieve a strategy and ensure the SEO is taken care of. However, if you're interested in learning more about SEO tactics, and how this can assist your holistic therapy business, read our SEO guide below. |
FOCUS YOUR SEO STRATEGY & ​YOUR CLIENTS WILL FIND YOU
SEO FRIENDLYURL Structure
URL stands for Uniform Resource Locator. A URL is an address on the Web, forming the basis of your website address. Keywords in the URL are important for search engine optimisation with the philosophy that websites can attain better rankings in search engines. It is assumed that corresponding keywords in the URL better reflect the topic and therefore benefits can be achieved in the ranking. Keywords in the URL can help users and search engines orientate themselves towards your website. Text Optimisation & Structure A clear structure, with easy-to-read font, and clear and concise writing is an important part of search engine optimisation (SEO) and could improve your rankings in search results. Using bold or italic font, text colour/size, paragraph breaks and bullet lists helps to give your content a high readability factor. Favicon A graphic image (icon) associated with your website, (often an image generated from your logo) typically displayed in the address bar of a browser or tabs. The purpose is to improve your website’s usability and user experience. Optimised Website Content Aiming to add at least 400-600 words on each page of your holistic therapy website containing your target keywords at least twice together with related keywords and phrases is another SEO tactic. The content should be unique and valuable and establish your website as a credible and authoritative resource within your industry. Ideally the content of the page should be of such value to the visitor that they share it socially or link to it. Read more about how you can Optimise your content and ensure your website attracts the right customer. |
META TAGSPage Title Tag
Using targeted (keyword) titles for each page. The most important keyword for the page should feature in the page title at least once and ideally be as close to the start of the title text. Header Tags Often denoted as H1, H2, H3, etc., header tags are used to identify headings and subheadings within your web content. These tags serve both aesthetic and functional purposes. Aesthetically, they structure your content, making it easier for readers to navigate. Functionally, they help search engines understand the hierarchy and context of your content, which can impact how your webpage ranks in search results. The H1 tag is generally reserved for the main title of the page and should ideally contain the primary keyword you're targeting. Subsequent subheadings, broken down into H2, H3, and so on, serve to organize content into sections and subsections. Including relevant keywords in these tags can further optimize your content for search engines, making it easier for users to find your page when they conduct a search related to your content. Meta Description Is a summary of a webpage's content that appears in search engine results, usually below the page title and URL. This serves as a concise overview of what users can expect to find on the page. While meta descriptions do not directly influence a page's ranking in search results, they play a crucial role in attracting clicks from users. The meta description acts as a "sales pitch" for the content on your page. A well-crafted meta description can encourage users to click through to your site, thereby improving your click-through rate, which can benefit your SEO efforts. It's an opportunity to capture the user's attention and provide enough information to entice them to visit your page for more details. To maximize its effectiveness, a meta description should be relevant to the content, include targeted keywords, and be compelling enough to prompt users to take action. It's an essential component of on-page SEO and should be carefully crafted to align with your overall SEO strategy. |
USER EXPERIENCEInternal Linking
This aids in website navigation and leads the visitor through your holistic therapy website in a logical manner. Internal links connect pages on the same website and work to build a website’s overall structure by connecting related content. When searches engines such as Google crawl your website, they review the site links starting at the home page. These links help to identify the flow of your website and the relationships between content. Ideally each of the target pages should have a direct link from the home page. Google uses these content connections to determine the context of your website and rank it accordingly. Positive Experience Search Engines also consider how visitors interact with your website i.e. the user experience. The website navigation needs to be logical and intuitive and information should be easy to find and easily understood. The web design should be aesthetically pleasing and should display well on any browser and any device all resulting in a positive user experience. FOOTER & SITEMAPSCreating an optimised website footer menu helps identify to search engines your site’s relevance and helps visitors to navigate around your site.
Sitemap Submission An (XML) sitemap is a file that lists your website’s essential pages. It also helps search engines understand your website structure. Submitting an (XML) website sitemap to search engines is an invitation to crawl the URLs that are listed within that sitemap. You want Google to crawl every important page of your website. A sitemap can help speed up content discovery and thus assist customers finding your site. |
SEO inclusions vary per website plan and SEO inclusions are outlined in full when signing up to a web design plan. Any other questions, please contact me.